Partner Ecosystem Strategy
Designing the channel strategy of tomorrow. I turn partner complexity into scalable infrastructure — programs, systems, and operations that actually work.
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About
As a leader in partnerships and channels, I've built my career at the intersection of strategy and execution. Whether modernizing partner operations, building performance visibility, or designing growth-oriented programs — I create infrastructure that enables partners and internal teams to collaborate effectively and scale confidently.
But I'm not just looking backward. I'm deeply focused on where the channel is evolving — the shift toward ecosystem-led growth, the role of AI in partner operations, and what next-generation partner programs actually need to look like.
Thinking Forward Journal
Most partnership teams have "adopted AI" — but they're stuck at text generation. The teams pulling ahead aren't writing better prompts. They're building something more foundational.
Partnership Leaders' Ecosystem Compass surveyed 5,000 companies. The follow-on webinar surfaced four signals every channel leader should be tracking — and most programs aren't yet ready for any of them.
Partner Operations & AIThe portal isn't the problem. The model is. Partner engagement is shifting from destinations to workflows, and the programs building for that shift now are going to have a real advantage.
The Philosophy
Jamie Reid
Get In Touch
Whether you're looking to hire, collaborate, or just talk channel strategy — I'd love to connect.