Partner Ecosystem Strategy
Designing the channel strategy of tomorrow. I turn partner complexity into scalable infrastructure — programs, systems, and operations that actually work.
About
As a leader in partnerships and channels, I've built my career at the intersection of strategy and execution. Whether modernizing partner operations, building performance visibility, or designing growth-oriented programs — I create infrastructure that enables partners and internal teams to collaborate effectively and scale confidently.
But I'm not just looking backward. I'm deeply focused on where the channel is evolving — the shift toward ecosystem-led growth, the role of AI in partner operations, and what next-generation partner programs actually need to look like.
Thinking Forward Journal
Every program has a dormant majority, and most of them get a newsletter instead of a strategy. Sort your quiet partners into waiting, stalled, and gone, then re-engage, cut, and recruit with intent.
Partner satisfaction tells you how partners feel about you. Partner preference tells you which vendor they choose when they have to prioritize. Only one of those actually predicts your revenue.
Community & LeadershipThe best AI conversation I've been in this year kept circling back to the same question. As the technology gets more capable, what becomes more valuable about being human?
The Philosophy
Jamie Reid
Get In Touch
Whether you're looking to hire, collaborate, or just talk channel strategy — I'd love to connect.