Partner Ecosystem Strategy
Designing the channel strategy of tomorrow. I turn partner complexity into scalable infrastructure — programs, systems, and operations that actually work.
About
As a leader in partnerships and channels, I've built my career at the intersection of strategy and execution. Whether modernizing partner operations, building performance visibility, or designing growth-oriented programs — I create infrastructure that enables partners and internal teams to collaborate effectively and scale confidently.
But I'm not just looking backward. I'm deeply focused on where the channel is evolving — the shift toward ecosystem-led growth, the role of AI in partner operations, and what next-generation partner programs actually need to look like.
Thinking Forward Journal
Lavoie and Moyer's new manual argues partnerships fail for lack of a system, not a lack of enthusiasm. My notes on why the operator framing, more than the AI subtitle, is what makes it land.
Most partners don't use the PRM. Here's how to change that by making the portal the place they need to go, not just another login to ignore.
StrategyA personal look at the channel and partner operations frameworks on this site: why they exist, what each one covers, and who they're for.
The Philosophy
Jamie Reid
Get In Touch
Whether you're looking to hire, collaborate, or just talk channel strategy — I'd love to connect.