Partner Ecosystem Strategy
Designing the channel strategy of tomorrow. I turn partner complexity into scalable infrastructure — programs, systems, and operations that actually work.
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About
As a leader in partnerships and channels, I've built my career at the intersection of strategy and execution. Whether modernizing partner operations, building performance visibility, or designing growth-oriented programs — I create infrastructure that enables partners and internal teams to collaborate effectively and scale confidently.
But I'm not just looking backward. I'm deeply focused on where the channel is evolving — the shift toward ecosystem-led growth, the role of AI in partner operations, and what next-generation partner programs actually need to look like.
Thinking Forward Journal
The portal isn't the problem. The model is. Partner engagement is shifting from destinations to workflows, and the programs building for that shift now are going to have a real advantage.
I finished the book. Part 2 covers the MP3 methodology in full: territory revenue planning, the 5-4-2 management principle, ChannelOps dashboards, and the four myths keeping most channel programs stuck.
OperationsMost partners don't use the PRM. Here's how to change that by making the portal the place they need to go, not just another login to ignore.
The Philosophy
Jamie Reid
Get In Touch
Whether you're looking to hire, collaborate, or just talk channel strategy — I'd love to connect.