Jamie Reid
Practitioner-level thinking on where the channel is headed — ecosystem strategy, partner operations, program design, and what next-generation programs actually need to look like.
Partner Experience & Strategy
Partner satisfaction tells you how partners feel about you. Partner preference tells you which vendor they choose when they have to prioritize. Only one of those actually predicts your revenue.
Community & Leadership
The best AI conversation I've been in this year kept circling back to the same question. As the technology gets more capable, what becomes more valuable about being human?
Strategy · Book Notes
Lavoie and Moyer's new manual argues partnerships fail for lack of a system, not a lack of enthusiasm. My notes on why the operator framing, more than the AI subtitle, is what makes it land.
Partner Marketing & Strategy
Treated as a one-time deliverable, the joint value proposition becomes the most expensive document nobody opens. Treated as a foundation, it becomes the thing every co-marketing, co-sell, and enablement effort builds from.
AI & Partnerships
Most partnership teams have "adopted AI" — but they're stuck at text generation. The teams pulling ahead aren't writing better prompts. They're building something more foundational.
Strategy · Partner Programs
Partnership Leaders' Ecosystem Compass surveyed 5,000 companies. The follow-on webinar surfaced four signals every channel leader should be tracking — and most programs aren't yet ready for any of them.
Partner Operations & AI
The portal isn't the problem. The model is. Partner engagement is shifting from destinations to workflows, and the programs building for that shift now are going to have a real advantage.
Strategy
I finished the book. Part 2 covers the MP3 methodology in full: territory revenue planning, the 5-4-2 management principle, sales play construction, ChannelOps dashboards, and the four myths keeping most channel programs stuck.
Operations
Most partners don't use the PRM. Here's how to change that by making the portal the place they need to go, not just another login to ignore.
Strategy
A personal look at the channel and partner operations frameworks on this site: why they exist, what each one covers, and who they're for.
Ecosystem
AI isn't just changing the tools we use: it's reshaping what partners expect, how they sell, and what good looks like for vendor relationships. Key insights from ecosystem leaders on the front lines of this shift.
Strategy
For decades, deal registration meant two things: new logos and partner protection. But vendors are quietly rewiring one of the channel’s most foundational mechanics: the shift to full lifecycle value is bigger than most people realize.
Operations
Most scorecards are built for external partner reviews. Here’s why you need an internal one first: and how to build it across four dimensions that drive real action.
Strategy
Revenue has always been the headline metric. But the next era of channel strategy demands something more rigorous: Profitable Efficient Growth. Part one of notes from Craig Booth’s Partner-Powered Revenue Revolution.